5 Reasons Squarespace is Right For Your Business [2021 Edition]
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Being a small business owner often means wearing a lot of different hats at once. You have to be the ideas generator, the problem-solver, the sales and marketing team, and even the chief coffee maker. It can sometimes feel like you’re having to spin a lot of plates at once, which is why it’s essential to be on the lookout for ways to lighten the load.
One headache for many small business owners is their website. Unless you’re a trained web developer, trying to keep on top of the running of your site can feel like a minefield. Luckily, there are ways to make life a little easier for yourself. Squarespace, a website and hosting platform, is just one of those ways.
As Squarespace experts, you may think we’re a little biased when it comes to the perks of using this platform. However, don’t just take our word for it! Here are five important reasons to consider Squarespace for your website in 2021.
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1. Clean, fresh, and modern
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According to HubSpot, 90% of people have left a website because it was badly designed. Potential customers want a website that is easy to use, quick to navigate and modern-looking. Clunky websites are a surefire way to ensure potential customers look elsewhere, which is why Squarespace has risen in popularity with business owners in recent times. While the platform itself has some basic templates for you to use, working with a Squarespace designer will ensure your site ticks all of the right boxes. A quick browse through some beautifully designed Squarespace sites will prove just how clean, fresh, and modern they look.
2. Easy to manage
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No business owner wants to have to spend hours of their lives getting to grips with the backend of their website, making sure things are updated and running smoothly. If you’ve ever used platforms like WordPress or Drupal, then you’ll know just how complex things can be. Luckily, Squarespace websites don’t have that problem. Their user-interface has been designed for anyone to be able to use, even the tech-averse. Once a Squarespace developer has set up your site, you’ll find it easy to navigate the backend and update anything yourself. Whether you want to refresh the content on a page or update your contact details, the Squarespace editor makes it a breeze and you won’t need to pay a Squarespace designer to constantly update your site for you.
3. Safety and security
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Another issue that has become more prominent in recent years is safety and security. Squarespace comes with built-in protection to fight off any malware, and each site comes with an SSL (Secure Sockets Layer) certificate that encrypts information entered through your website. This is particularly important if you’re going to be accepting card payments or capturing personal information from visitors. There are no loopholes that hackers or malicious code can get through, which is something you can sometimes see on other platforms such as WordPress and third-party plugins. Once your Squarespace developer has set up your site, you can rest easy in the knowledge that it’s safe and secure.
4. Integration with everything you need
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On the subject of plugins, they’re something you won’t have to worry about if you’re using Squarespace! You will find most of your favorite software and apps integrate on the platform with ease. Want to link your site to your social media platforms? That’s easily done. Need to be able to run an e-commerce store from your Squarespace website? It’s simple! You can also integrate email marketing services like MailChimp to bolster your marketing efforts. As Squarespace experts, we can show you all the benefits of the different integrations so you can ensure your website is the best it can be.
5. Run your business on the go
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There are not one, not two, but three mobile apps available for Squarespace users. For business owners who want to be able to manage their business on the go, this is one of the most valuable perks. The analytics app allows you to see how many people are visiting your site, where they’re coming from, and even abandoned cart statistics. The commerce app will enable you to view and manage orders, contact customers, and even sell in person with Squarespace Point of Sale. Finally, the main Squarespace app is ideal if you want to update content on the go - perfect if you spot a dreaded typo and don’t want to have to pay for a Squarespace designer to update the whole site!
These are a few of the countless reasons why more and more business owners are turning to Squarespace in 2020. We’re not just saying that because we’re Squarespace experts, the statistics prove it too! If you’re fed up with trying to juggle the design and upkeep of your website alongside everything else, get in touch and let’s see if we can make your life a little easier with our Squarespace developer and design services.
