Your Customers Are Asking ChatGPT. Is It Answering With You?
Search has changed. Millions of buying decisions now start with ChatGPT, Perplexity, and Google's AI Overviews instead of ten blue links. LaunchHappy makes sure that when AI answers questions about your industry, your business is in the answer - with GEO Certified™ websites, content, and citation strategies built on published research.
from 300+ reviews
clients in 30+ countries
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Generative Engine Optimization (GEO) is the practice of structuring your website and content so AI engines like ChatGPT, Perplexity, and Google AI Overviews cite your business in their answers. Peer-reviewed research from Princeton University found GEO techniques can improve AI answer visibility by up to 40%.
It Doesn't Get You Cited.
Squarespace's new AI tools are genuinely good at what they do - generating a site, writing meta descriptions, polishing your design. We've said so publicly. But here's what they can't do:
They can't tell you what ChatGPT says when someone asks for the best photographer, accountant, or contractor in your town - and they can't change the answer.
That's a different discipline. It requires question-structured content, citable statistics, entity-consistent facts, schema AI engines can parse, and corroboration across independent sources. It's called GEO - and it's all we do.
Read our honest review: Squarespace's New AI SEO Tools Are a Great Start - Here's What They Still Can't Do →Most business owners who run our free report discover one of two things: AI engines don't mention them at all - or worse, what AI says about them is wrong. Wrong hours. Wrong services. Competitors recommended instead.
AI Visibility
Are you cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews? Is what they say accurate?
AI Crawler Access
Can GPTBot, ClaudeBot, and PerplexityBot even read your site? Many Squarespace sites unknowingly block them.
Answer-Readiness
Is your content structured the way AI engines select and cite sources? Your AI Visibility Score reveals exactly where you stand.
Anyone can say their content is "AI-optimized." We publish exactly what that means - and verify it with an engine built on the research. Every website we build and every piece of content we produce is GEO Certified™: it meets a public 10-point standard covering direct-answer structure, citable sourced statistics, question-formatted architecture, complete schema markup, entity consistency, author E-E-A-T signals, and human editorial review.
A Published Standard
All 10 certification criteria are public. You can check our work - and anyone else's - against them.
Research-Based, Engine-Verified
The standard is built on peer-reviewed GEO research (Princeton, Carnegie Mellon), and every certified page is scored by our analysis engine - not eyeballed.
Human-Reviewed, Always
No unedited AI output, ever. Every certified piece passes a 12-gate editorial and source-verification review. AI visibility without AI penalties.
Joseph Conroy · Owner, LaunchHappy
The GEO Certified™ program was created by Joseph Conroy, owner of LaunchHappy - and one of the few people working in small-business marketing who also works at the frontier of AI safety.
Joseph is the Founder & CEO of VectorCertain, an AI Safety and Governance company, where his team became the first and only safety/AI participant in the history of MITRE ATT&CK® Evaluations (ER8). He has filed 21 patents in AI safety and governance, created the MYTHOS CISO Playbooks - built from a 7,000-scenario internal AI-safety test corpus - and is the author of The AI Agent Crisis: How To Avoid The Current 70% Failure Rate & Achieve 90% Success.
"Most agencies are guessing at how AI engines choose what to cite. We built our standard on the published research - and we test against it the same way we test safety systems: with a defined corpus, a scoring engine, and a human sign-off." - Joseph Conroy, Owner, LaunchHappyRead Joseph's full bio →
Free GEO/AEO Report
Your AI Visibility Score across ChatGPT, Perplexity, Gemini, and Google AI Overviews - plus your three biggest gaps. Free, in 48 hours.
GEO Packages
One-time, productized GEO: AI crawler access, schema, entity setup, AI query research, answer-engine optimization of your key pages. From $399.
GEO Certified Content Creation
Monthly content engineered to earn AI citations - every piece meets the published 10-point standard and ships with schema. From $150/article.
GEO Website Design
Anyone can generate a website in 2026. We design Squarespace sites AI engines can actually cite - and every build ships GEO Certified™.
AI Citation Network
Corroboration is how AI decides who to trust. GEO-constructed placements across established high-authority properties plus independent syndication. From $499.
GEO Certified™ Standard
The public 10-point benchmark behind everything we do. Read the criteria, check our work, and verify any certificate.
Run the Free Report.
See exactly how AI engines treat your business today. Score, gaps, priorities.
Pick Your Package.
Every package is productized, priced upfront, and delivered by real people entirely via email - the way 600+ clients have worked with us since 2020.
Get Certified & Get Cited.
Your work ships GEO Certified™ with a verified score, a walkthrough of what changed, and tracking of the citations you earn across AI engines.
100% money-back guarantee · ~10 business day delivery · No phone calls required.
"LaunchHappy completely transformed our visibility. We went from invisible to being the first result ChatGPT recommends when someone asks about our services."
Sarah M. · Studio Owner
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"The GEO report was eye-opening. I had no idea AI bots were being blocked from my site. Within 3 weeks of the fix, inquiries started mentioning they found us through ChatGPT."
Marcus T. · Consultant
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"Real humans, honest pricing, no phone calls. They delivered exactly what they promised - and now I have a certificate I can actually show clients."
Priya K. · Agency Owner
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We measure your site's structure, scored against the public standard - that's what we control. We don't promise specific citations or rankings; answer engines decide those. Both snapshots use identical checks, and citation observations appear in your evidence pack as observed, never as guarantees.
Every project starts with a day-0 baseline. Every result card uses identical checks at both dates. Citation observations are reported as observed - never extrapolated. See the GEO Certified Standard →
Trusted by businesses in 30+ countries
600+ businesses in 30+ countries · ⭐ 4.9/5 from 300+ reviews
What is GEO and how is it different from SEO? ›
SEO optimizes your site to rank in Google's traditional results. GEO (Generative Engine Optimization) structures your site and content so AI engines - ChatGPT, Perplexity, Gemini, Google AI Overviews - cite your business in their answers. They're complementary: our packages cover both, because your customers use both.
Does Squarespace's built-in AI already do this? ›
No. Squarespace's AI tools generate sites, meta descriptions, and design suggestions - they don't analyze whether AI engines cite you, structure your content for citation, or build the third-party corroboration AI engines look for. That's the layer we provide.
What does "GEO Certified" actually mean? ›
It means the work meets our published 10-point standard - direct-answer structure, sourced statistics, question-formatted headings, full schema, entity consistency, E-E-A-T signals, and human editorial review - and scored above the certification threshold on our GEO analysis engine, which is built on peer-reviewed Princeton and Carnegie Mellon research.
Can you guarantee I'll be cited by ChatGPT? ›
No - and you should be skeptical of anyone who does. What we do: implement the published research correctly, verify it with our engine, and track the citations you earn so you can see the results.
Do you only work with Squarespace websites? ›
Squarespace is our home - it's been our specialty since 2020 and where our 600+ clients live. But GEO is platform-independent, and we welcome Wix, Shopify, WordPress, and Webflow businesses too. Start with the free report; it works on any URL.
Is AI-optimized content risky with Google? ›
Unedited, mass-produced AI content is - Google's scaled-content policies target exactly that. It's why human review is a non-negotiable certification criterion: every piece is editor-reviewed and source-verified before it ships. AI visibility without AI penalties.
Find Out What AI Says About Your Business - Before Your Customers Do.
Free · 48-hour delivery · Works on any website