Own the Questions.
All of Them.
AI engines don't cite generalists. When ChatGPT or Google AI picks a source, it favors sites that cover a subject completely - the core question and every question around it. That's topical authority, and it's built deliberately, not accidentally.
Our GEO Topic Cluster packages map the entire question-space your customers bring to AI engines - organized into pillar-and-spoke clusters, prioritized by winnability, and specified page-by-page so every piece you publish makes the whole site more citable. It's the roadmap. Everything else we do is the road.
Here's what changed: traditional SEO rewarded individual pages ranking for individual keywords. AI engines evaluate something bigger - whether your site is a reliable authority on the whole topic. An engine deciding who to cite about kitchen remodeling weighs whether you've answered the cost questions, the timeline questions, the permit questions, the material comparisons - the full territory.
A GEO Topic Cluster is that territory, mapped:
Cover the territory, and you become the source engines reach for on any question inside it. That's the compounding play - and it's why our largest clients build content this way.
Our classic cluster packages mapped keyword territories for Google. The GEO version starts somewhere new: the actual questions people ask AI engines - generated and validated by our GEO analysis engine (50-100 real AI queries per cluster domain), checked against who's currently being cited for each one.
Every cluster now ships with:
- Pillar + spoke architecture (as always) - now organized by AI question domains
- Per-page citation specs - target question, the 40-60 word answer block to lead with, required statistics/sources, FAQ schema entries, internal link plan
- Winnability scoring - which questions have weak incumbent citations (fast wins) vs. entrenched sources (long game)
- The competitor citation map - who ChatGPT, Perplexity, and Google AI currently cite in your territory, cluster by cluster
- Build-order sequencing - the exact order to publish for fastest compounding
The deliverable isn't a spreadsheet of keywords anymore. It's a buildable blueprint: hand any page spec to a writer (or to our GEO Certified Content team) and what comes back is engineered to be cited.
Keyword cluster (SEO era)
Answer Cluster Map (GEO era)
Every package is researched with our GEO analysis engine and reviewed by a human strategist. One-time fees; the map is yours forever.
3 pillar clusters, 3 spokes each. Perfect for focused businesses and new sites: your three core question domains, mapped and specified. Enough territory to start compounding without overwhelming your publishing capacity.
Map My Territory →10 pillar clusters, 10 spokes each. The full territory map for businesses ready to own their subject: complete question-space coverage, winnability scoring across all 110 pages, competitor citation mapping, and 12 months of build-order sequencing. This is the package our retainer clients build their year around.
Map My Authority →30 pillar clusters, 30 spokes each. For established brands, publishers, and multi-location businesses: the entire industry question-space, mapped, scored, and sequenced. Includes a strategist walkthrough call-replacement (our signature recorded video) covering the map, the priorities, and the plan.
Map My Industry →Purchase & Intake
Purchase and complete the short intake. Your business, your customers, your territory, your existing content (we map around what you already have - no wasted specs).
We Research
The engine generates and validates the real AI question-space for your domains; a human strategist organizes it into clusters, scores winnability, and maps current citation incumbents.
You Receive the Blueprint
Cluster architecture, per-page citation specs, build-order sequence, and competitor citation map - delivered in ~7-10 business days via email, ready to hand to any writer (or to us).
What exactly do I receive? ›
A complete cluster blueprint: your pillar/spoke architecture, a specification for every page (target AI question, opening answer block, required statistics and sources, FAQ schema entries, internal links), winnability scores, a map of who AI engines currently cite in your territory, and the recommended build order. It's the document a content operation runs on.
How is this different from the AI Query Research in the GEO Jumpstart package? ›
Jumpstart's query research (50-100 questions) tells you what your customers ask - it's diagnostic. Clusters organize the entire question-space into an executable architecture with per-page specs and sequencing - it's the blueprint. Many clients do Jumpstart first, then buy the cluster map when they're ready to build seriously.
Do you write the content too? ›
Not in this package - this is the strategy layer, priced accordingly. Execution is our GEO Certified Content service, and cluster-map clients get the pairing discount above. You're also completely free to hand the blueprint to your own writers; every spec is written to be executable by anyone.
We're a larger organization with an in-house content team. Is this for us? ›
This package has always quietly been a favorite of our largest clients - teams with writing capacity but no citation-oriented map. The 10×10 and 30×30 tiers are built exactly for that: your team executes, our blueprint aims. (If you want quarterly re-scoring and map updates as engines shift, that's the GEO Growth Retainer.)
Can you guarantee the clusters will get us cited? ›
You know our answer :) - no one can guarantee citations, and we won't pretend to. What the map guarantees is aim: every spec is built from real validated AI queries and current citation gaps, using the tactics the Princeton GEO research measured (up to 40% visibility improvement in testing). Where you point the content engine matters as much as the engine itself.
Does this work outside Squarespace? ›
Completely - the blueprint is platform-independent. Squarespace, WordPress, Webflow, Wix, headless, whatever you publish on.
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