6 Easy Small Business SEO Tips: Save Time And Money With Your Squarespace Site

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Some small business owners believe they need to spend a ton of marketing dollars or devote hours upon hours to optimizing their Squarespace site to get the traffic they need. 

We believe you can save time and money while generating targeted traffic by implementing the six easy Squarespace SEO tips we provide here.

If you’re looking for additional small business SEO tips and tricks, sign up for our newsletter for free information about implementing efficient Squarespace search engine optimization techniques. Our useful newsletter offers insights for giving your site greater visibility and helping your business grow.  

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SEO Tip 1: Conduct An SEO Audit On Your Site

To start with, your site may have SEO issues that you’re not even aware of. These issues may include:

• Visitors having a poor user experience

• Pages that are too short, too long, or structured badly

• Too much duplicate or repetitive content

• Broken links, videos, or images

• Improperly optimized tags

• Pages that take too long to load

• Your site is not secure

How do you know if your Squarespace site has SEO issues? Run an SEO audit. 

We have a free Squarespace SEO audit tool you may want to run for your website. This tool will scan your site in search of 15 different types of SEO issues and report back to you. We’ll then give you actionable steps you can take right away to fix your Squarespace site’s SEO problems. Give it a try today. 

SEO Tip 2: Use Google Search Console

Even though Google Search Console has existed in one form or another for a number of years, many small business owners don’t make good use of it. 

Formerly known as Google Webmaster Tools, this service provided by Google helps web developers and business owners alike improve a site’s visibility. Google Search Console is a great free tool to use to boost small business SEO.

These are some of the many insights that the console provides:

• Shows internal and external pages that link to your Squarespace site

• Provides insights into which keywords are working best for you

• Checks site speed – a gauge for the quality of a user’s experience on your site

• Reports on mobile user experience specifically

• Gives information about crawling and indexing

Google has provided some resources to help people get started with Google Search Console and make the most of this free search engine optimization tool. One first important step is to submit your sitemap.

SEO Tip 3: Add Google Analytics

Another great tool that Google makes available to help web developers boost small business SEO is Google Analytics. 

Also a free service, Google Analytics helps you analyze data and understand your customers’ behavior better. This tool provides insights via graphs and number counts that visually show you how your Squarespace site is doing. You can even see which pages have the most visitors. 

Some of the insights that Google Analytics can give you include:

• How many users visited your site over the past week, month, or customized time period

• The average length people spend on your site

• Bounce rate

• How many active users are visiting your site right now

• The percentage of visitors you draw through paid searches versus organically

• Which times of day visitors view your site the most

• What geographical regions your visitors come from

• The percentage of visitors who view your site from a desktop system versus a mobile device

In actuality, this is just the tip of the iceberg, since Google Analytics can provide you with much more. Those who are experienced with this tool can delve deeper to gain more details about their website’s audience, including demographics and behavior, about conversions, about traffic sources, and much more. 

We recommend you get started with this valuable tool as soon as you can. Once you know how to use it, Google Analytics can genuinely save you time and money by providing you with a focused window into the habits of your audience. 

SEO Tip 4: Post New Content Regularly

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One of the best ways to boost Squarespace SEO that you have at your disposal is to post new content on a regular basis. This achieves several things:

• It keeps your content fresh and up-to-date

• Your visitors receive current information, not stale info that may no longer be relevant

• Your audience is kept apprised of your business’ latest offerings

• Search engine crawlers have new content to crawl, which can improve your position on search engine results pages (SERPs)

What type of new content can you post? You have a few options, including:

• Write and post blogs: Posting a new blog every month (or more frequently) is a great way to provide visitors with fresh, new information they can use.

• Post new products or services: Your customers may be looking for more solutions; posting new offerings can generate excitement and more sales. 

• Add videos: If you haven’t added videos to your site, consider doing so. Customers especially appreciate instructional and how-to videos.

• Add images: If any of your pages are long on content and short on visuals, add images to improve user experience (and be sure to tag these images so search engine crawlers can find them).

• Update the content of your home page: Refreshing old writing and images on the first page most of your new clients will see can give your site the facelift and new life it might need.

In addition to improving user experience, posting new content improves small business SEO. That’s because Google values new content; don’t be surprised if you experience a temporary SEO boost shortly after posting new content. To keep that boost going, be sure to keep adding new content to your site on a regular basis. 

SEO Tip 5: Create Strong CTAs

A CTA is a call to action, and some business owners make the mistake of forgetting to invite the visitor to take action. A CTA can take several forms, including:

• “Buy Now” or “Contact Us” buttons at key positions throughout your pages

• Pop-ups that gather emails and other visitor information in exchange for a free guide, newsletter, or promo code

• Clickable banners that take visitors directly to a page where they can compare packages and products you offer or make a purchase

• Links to sign-up, contact, or purchase pages

If all you provide is information, that’s not enough for you or your visitors. Via clear calls to action, you have to show visitors how to take action, whether that’s signing up for your newsletter, buying your product, signing up for a service, getting a quote, or contacting you for more information. 

SEO Tip 6: Optimize Your Written Content

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Optimizing your written content to improve your small business SEO is essentially a two-step process. First, you have to make sure your writing is the best and most engaging it can be. And second (but equally important), you must include keywords throughout your pages that people interested in what you offer will likely use in their searches.

Polishing Your Writing

If people can’t make heads or tails of your writing, they’re not going to stick around. If your site has a high bounce rate with people leaving too quickly, check your writing and ask yourself the following:

• Is it easy to read?

• Is it engaging?

• Is the information accurate and clear?

• Is it free of typos and grammatical errors?

If your writing reads as if it’s been translated back and forth between multiple languages, you will lose customers. Fix your writing and make it as professional as possible. 

Adding Keywords

Every page on your Squarespace website needs to include keywords that will help your site show up on searches. These need to be worked into your writing seamlessly. 

Don’t make the mistake of overstuffing your site with keywords and making your writing unreadable. 

Instead, add them in naturally, making sure that the reader enjoys your writing at the same time that the crawlers pick up on these important keywords. 

Learn More Actionable Small Business SEO Tips

Through our detailed SEO guides you can learn additional actionable tips to enhance your Squarespace SEO and help your small business grow. 

Our guides are available to you free of charge. We invite you to browse through our helpful documents and garner information you can use to improve your small business SEO. After all, good SEO practices are all about helping your business reach its full potential! Take a look at our guides today.