Hiring a Squarespace SEO Expert: Everything You Need to Know From A to Z with a List of Resources [Free Guide]
Many businesses do their own basic SEO, but if you have a Squarespace website in need of a second pair of eyes, it might be time to hire a SEO expert. But that's easier said than done — how do you actually go about finding the right person who fits your business and budget?
One of the most challenging tasks when hiring a Squarespace SEO expert is finding the right qualified candidate. If you already have a decent grasp on digital marketing, you know what to look for in a SEO expert. If you don't, it's time to learn SEO basics so you can vet your prospects and understand what they're talking about during the interview.
No matter your level of SEO know-how, these are the most common ways to hire someone who can take care of your Squarespace SEO needs.
Squarespace Marketplace
One of the best solutions to hire a Squarespace expert is the Squarespace Marketplace. This is a place where you can find SEO experts that specialize in Squarespace websites. You can easily filter profiles and select only the experts who work in a particular industry.
When you browse profiles (here is our profile), you can see all useful information at a glance, including the number of projects completes and response time. You can also browse through portfolios so you get a better understanding of how the expert's previous work can help your own business grow.
The main advantage of hiring a Squarespace SEO expert on the Squarespace Marketplace is that you get access to a pool of vetted experts who all specialize in Squarespace. Some of the things they can help you with include consultations on your long-term SEO strategy and help with updating your built-in SEO so you gain more visibility online.
Fiverr
Fiverr has become a popular choice for hiring SEO experts together with designers, content writers and so on, but even though it's a place where you can find lots of SEO professionals with Squarespace experience, it's not the best idea to hire from here. SEO experts on Fiverr are not vetted and some of them may use bad practices that may end up hurting your website in the long run.
The appeal of Fiverr relies on cheap rates, and you're likely to find gigs there that promise you exceptional SEO results at bargain prices. As with anything, you get what you pay for, and if it sounds too good to be true, it probably is.
Upwork
Upwork is a platform where you can find thousands of freelancers for hire, including hundreds of Squarespace SEO experts from all over the world. Unlike Fiverr, this platform may offer multiple benefits, as it makes it easy to see the freelancers' portfolios, reviews from previous clients, and ratings. Upwork also requires freelancers to verify their identity so you get some extra peace of mind.
That's not to say there are no bad apples on Upwork, but this is still a place where you can find quality and reliable freelancers who charge regular rates and deliver the kind of work expected from a SEO expert.
Google Search
Another method to find a SEO expert is by performing a Google search. While this may seem obvious and you may be tempted to just get with the first result, keep in mind that a surprisingly high number of quality SEO consultants don't necessarily rank in the first position for their services as they are busy with their clients' campaigns.
By performing a Google search, you're sure to find a large number of quality SEO consultants, but in order to do so, take your time to scroll for a while and don't make the ranking of the SEO consultant in Google searches one of your top criteria.
Hiring a Generic SEO Company
Many of the SEO consultants out there offer generic services and they are definitely easier to come across. Even when you perform a Google search that includes the "Squarespace" keyword, you still get top results for SEO consultants that offer generic services.
While many of them might work for a Squarespace website, it's always a good idea to go with someone who has extensive knowledge about this specific platform. This is because they have the necessary experience and a track record in working with Squarespace websites, which means that they will know what to do about the platform's issues.
Launch Happy Services
If you're a small business in need of custom Squarespace SEO packages to suit your budget, have a look at the starter packages provided by Launch Happy. They are all designed with small businesses in mind and include everything from setting up the correct SEO strategy for your particular business to keyword research and on-page optimization.
With these packages you can be sure that your website is in good health with Google, which means that you can avoid any potential penalties that hurt your traffic. You also get extended support for any questions you might have and access to bonus videos and articles.
Launch Happy Courses
As mentioned above, it's always recommended you have a good understanding of SEO yourself even if you rely on the services of a professional consultant for your website. This is because there's nothing worse than being confused about the concepts and jargon your consultant uses.
Luckily, there are lots of courses to get you started with Squarespace SEO. You can start with the free guides and videos we offer on our guides section. These resources are super useful if you're a newbie when it comes to SEO, but also work great as a refresher course so you can easily understand how to improve your SEO.
Bottom line
Hiring a Squarespace SEO expert is completely worth it even if you do have a good grasp of SEO yourself. This is because it's always a good idea to have a second pair of eyes on your SEO strategy to make sure your website has a solid foundation on which to grow.
There are multiple ways to find a Squarespace SEO expert, so go with what feels right for your business and budget, always keeping in mind that it's always recommended to go with a consultant that has lots of experience with the Squarespace platform.
