SEO For Artists In 2021: Top 10 Squarespace SEO Tips To Get Noticed
Artists need a visual platform to get their artwork in front of others. Making a beautiful website is only part of the process of creating an online presence. Generating traffic is just as important, so a primary focus of your marketing strategy needs to be search engine optimization, or SEO.
If you have a Squarespace website, these tips will help you get greater visibility. SEO for artists is just as necessary as SEO for marketers, bankers, or dentists. By optimizing your Squarespace site, you’ll be poised to gain more visitors and fans in 2021, which can prove to be a game-changer for your career.
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Artists In 2021 Need To Be Online Savvy
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Whether you’re an established or emerging artist, knowing how to build an online presence will help you reach the audience you need to keep growing within your specialty. We’re committed to helping individuals in all lines of work improve their Squarespace SEO. If you want more people to discover you and your artwork in 2021, follow our recommended optimization strategies.
SEO Tip 1: Optimize Your Videos
If you haven’t yet made any videos related to your art, consider doing so. Videos keep visitors at your site longer, which can help your pages rank higher in searches. You can start your own YouTube channel and post videos there, then embed these videos into your Squarespace site. Your videos can:
Serve as a gallery for your artwork
Show your own, unique process of creating art
Teach novices specific techniques
Add metadata to your videos to give search engines more context about them.
SEO Tip 2: Tag Your Images
Your Squarespace site probably has image galleries showcasing your art. Be sure to tag your individual photos and your gallery pages so that search engines can find them.
In addition, compress your photos before adding them to your site. Image files that are too large can significantly slow your site’s loading speed, making it frustrating for users (who may give up and leave). Using a tool like TinyPNG to compress your image files to more manageable sizes will speed up your site for a more user-friendly experience.
SEO Tip 3: Include Your Name
Your artist name is a key element of your brand, so make sure to include it prominently on your Squarespace site. In terms of SEO, you need to include your name, not just in visible text, but in tags throughout your website as well. Both are important, helping Google find and list your site when people search for your artist name.
SEO Tip 4: Name Your Art
Every piece of art you create needs a name to identify it, and these names need to show up throughout your Squarespace site. SEO is all about providing search engines with names and terms that facilitate matches.
For example, if you’ve named one of your paintings “A Morning Of Hope And Tears” but you’ve forgotten to include this title on your website, individuals familiar with your art who are looking for this specific piece may not find your site in their searches.
SEO Tip 5: Add More Text
Your site may be visually beautiful, but if it barely has any writing, it’ll be hard for search engines to find you. In addition to showcasing your art through optimized pictures and videos, you need to include enough written text that search engine crawlers can work with.
One way to increase how much text your Squarespace site has is to expand your About page. You can add a FAQs page, if you don’t already have one, or expand your existing page. You can also create a separate page that talks about your specific processes or techniques. Get creative with what you write on your site, then optimize it for keywords and terms your fans might search to find you and your work.
SEO Tip 6: Hire A Professional Designer
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Even though you’re a great artist, you may not have the background and training needed to design a website that loads quickly and is easy to navigate. A professional designer can create a site for you that’s beautiful and functional.
What’s more, if you sell art directly from your site, a professional web developer will know how to set everything up correctly for smooth sales transactions.
SEO Tip 7: Blog About Your Art
A great way to engage your visitors and create searchable content for search engine crawlers to find is to blog about your art. Our Squarespace blog examples can help you get started, if you’ve never written a blog. The important thing is to just be yourself and share something your audience will find interesting.
SEO Tip 8: Enable Accelerated Mobile Pages
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Many people use their mobile devices to conduct searches and view websites, so an important SEO for artists tip is to enable Accelerated Mobile Pages, or AMP, on your site. Doing this will speed up website load times on mobile devices.
SEO Tip 9: Optimize Your Page Names
When you’re creating your Squarespace site or adding pages, pay close attention to what you name your URLs and slugs. You will want to include keywords, names, and phrases that are specific to your brand – remember, SEO for artists means helping your audience find your work in their searches. Correctly optimizing your page names will help searchers locate you.
SEO Tip 10: Add Internal And External Hyperlinks
Internal hyperlinks are used for linking pages and posts within your site. They help direct users to other important sections of your site. When people click on your internal links, they spend more time browsing through your site and exploring your artwork and background information.
External hyperlinks take your visitor out of your site but are useful, too, especially when they link to news articles about your art and galleries that exhibit your work. External links let search engines know that the information on your site is backed up by authoritative sources.
If you’d like more Squarespace and SEO information to get ahead as an artist in 2021, check out our free SEO guides. Implementing even a few of our tips can lead to greater visibility and more views of your artwork.
