"AI-Optimized" Is a Claim.
This Is a Standard.
A public benchmark for AI citability. Ten criteria, one hundred points. Sites that score 90 or above - and complete the verification process - earn GEO Certified™ status.
What does GEO Certified™ mean?
GEO Certified™ means a Squarespace website has been audited against the LaunchHappy GEO Certified Standard v1.0, scored 90 or above out of 100, and passed a human verification by Joseph Conroy. The certification attests to structure, consistency, and citability - not to specific search rankings or AI appearances, which are decided by the engines themselves.
Every format self-identifies its version.
The badge includes the certification date and standard version. Every badge in the wild tells you exactly which criteria it was earned under.
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Outline (on light)
Outline (on dark)
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Badges are issued only upon certification - not upon scoring. Displayed date and version are live text fields, unique per certificate.
01 Entity consistency One canonical set of facts - name, numbers, claims - everywhere the entity appears. 10 pts ›
Name, offer, and pricing match across every page, profile, and listing.
Ratings, counts, and statistics agree site-wide, each with one source of truth.
No legacy brand names or retired claims anywhere in live copy.
02 Structured data coverage Schema markup on every page type, valid and matching the visible content. 10 pts ›
JSON-LD present and valid on every certified page type (Organization, Service, FAQPage, Review, Person as applicable).
Every schema claim matches visible on-page content verbatim - no markup-only claims.
FAQ content carries valid FAQPage structured data.
03 Direct-answer formatting Every key question answered in its first sentence, quotable in isolation. 10 pts ›
A self-contained 40–60 word direct answer within the first 100 words of each certified piece.
The first sentence of each answer stands alone with zero surrounding context.
Each answer block carries an anchor ID and matches its schema entry verbatim.
04 Question coverage depth Content maps to the questions engines are actually asked, not just keywords. 10 pts ›
Headings phrased as the real questions users ask AI engines.
Coverage validated against researched query sets, not keyword lists alone.
A genuine FAQ section answering adjacent questions the main content doesn't.
05 Citation-network presence The entity is corroborated on sources answer engines already trust. 10 pts ›
Foundational profiles (directories, listings, review platforms) live and consistent with the entity fact set.
At least one independent, citation-grade third-party source corroborating the entity.
Off-site sources agree with on-site facts - corroboration, not contradiction.
06 Crawl and index health Certified pages are reachable, indexable, and render cleanly for crawlers. 10 pts ›
No unintended NOINDEX, blocked paths, or orphaned certified pages.
Core content renders without JavaScript dependence; key text never locked inside images.
Meta titles and descriptions set deliberately per page - never inherited defaults.
07 Authority and authorship signals Named authors with verifiable credentials attached to the content. 10 pts ›
Every certified piece carries a named byline linked to a canonical author page.
Author credentials are publicly verifiable (publications, filings, profiles).
At least one quotable expert statement with named attribution per certified piece.
08 Content freshness and dating Visible publish and update dates, with content that honors them. 10 pts ›
Publish and last-updated dates visible on every certified piece.
Update dates reflect actual content review, not cosmetic touches.
Time-sensitive claims carry their as-of date.
09 Measurement baseline in place A day-zero snapshot exists; every visibility claim traces to measured change. 10 pts ›
A day-0 baseline snapshot recorded before optimization work begins.
Before/after claims cite identical checks at both dates.
Citation observations reported as observed, never extrapolated into promises.
10 Claims discipline No statistic without a source. No guarantee anywhere. 10 pts ›
Minimum three specific, attributed, linked statistics or facts per certified piece - every statistic linked to its original source.
No ranking or citation guarantees anywhere; study findings quoted with their parameters.
Mandatory named human editorial review signed off before certification issues.
Criteria change only by version. A site certified under v1.0 retains its certification until re-certification is sought under a new version.View changelog →
Every certification combines automated scoring and human review. The certificate number, reviewer name, and date are publicly verifiable.
Automated scoring
The GEO Report engine checks all 10 criteria programmatically - schema validity, heading structure, entity consistency, content freshness, and more. Each criterion is scored 0–10.
Human review by Joseph Conroy
Every certification is reviewed and signed off by Joseph Conroy. The scorecard includes his name, the review date, and the certificate number (LH-2026-####). This is what separates earned from clip-art.
Certifying your structure doesn't promise specific outcomes. Here's what the standard doesn't guarantee - and why.
Specific citations by any AI engine. Citation decisions are made by the engines, not us.
Rankings in Google Search or any other search engine.
A specific increase in traffic, leads, or revenue.
Immunity to algorithm changes. Certification is assessed at a point in time.
Third-party accreditation. GEO Certified™ is a LaunchHappy standard - not an industry body, not a government designation.
Each service produces a certification-eligible output. Here's what each one delivers and how it maps to the standard.
GEO Packages
The Clubhouse package ($999) includes the Certification Audit. All packages include a Day-0 baseline snapshot.
See GEO Packages →Certification Audit
The 250-point audit is the gateway to certification. $249 standalone; credits toward any package.
Book the audit →GEO Site Builds
Every site build ships with a GEO Certified™ handoff scorecard and the option to certify at handoff.
See site builds →GEO Certified Content
Each article is checked against criteria 02, 03, 04, and 08 before delivery.
See content plans →AI Citation Network
Citation packages build the authority profile network (criterion 09) in three layers.
See citation network →Free GEO Report
The report scores your site across all 10 criteria and shows exactly where you stand.
Get your free report →See exactly how your site scores against the 10 criteria before you invest in anything.