The Top Overlooked Features in Squarespace
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Squarespace is a powerful platform, but too many of its amazing features get overlooked by site owners. This article covers three of the most overlooked features, showing you how they can lead to more successful marketing campaigns.
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How To Create Marketing Campaigns In Squarespace?
You can run full email automation and campaigns in Squarespace with just a few clicks! Using the email marketing tool that’s integrated with your site, you’ll be able to notify your clients quickly whenever your business has something new to offer.
This tool offers you:
Speed of delivery
Efficiency
Robustness
You don’t even need any API connections, because everything is handled through your Squarespace site. What’s more, the pricing is very affordable.
The email templates provided with this tool greatly simplify creating e-newsletters and building your campaign.
With the Squarespace email marketing tool, you can easily:
Import all your brand colors and logo into your emails
Access beautiful templates you can customize
Add blog posts, products, and anything from your site to your emails
Within any of the well-structured templates provided to you, first click the plus sign in the section you want to update. Then select the Blog and Product feature. Finally, choose an item from the list and hit Select.
The blog or product selected from the list will now appear in your email. Simple! You can then customize the look and feel of your e-newsletter to your liking.
How to Automate Squarespace Emails?
Squarespace’s email automations are magical! Powerful, too.
You can set up automations as soon as someone buys a product on your site. This way they’ll receive a follow-up email automatically, along with their product order confirmation message.
When you edit your campaign, take a look at the email settings. You’ll find the Campaign Automation After a Purchase field. Many options are available to you. Play around with these options, selecting what feels right for your audience and what you’re trying to accomplish.
Through Squarespace’s email automation options, you can do any of the following:
Notify the purchaser of other products
Determine when the follow-up email is sent
Schedule a sequence of emails to be sent automatically
Schedule emails up to 60 days out
And much more
You only have to set up your automation once, and the emails will be sent according to your specifications every time someone makes a purchase. How’s that for easy, powerful marketing!
How To Measure Email Campaigns?
The analytics tools provided by Squarespace are powerful and built into your site. You can learn a lot about the response to each of your email campaigns, including:
How many messages were delivered
Who received your emails
How many people opened the emails you sent
How many people clicked a link that took them to your site
And other useful bits of information
With insights on your open rate and click-through rate, you can make changes to your email marketing efforts, as needed, to try to get more people to read the emails you send and click on links you supply.
At a glance, you can also see:
Which items were clicked on
And which items were clicked on the most
This offers you insights regarding what your customers are most interested in, including which products draw the greatest attention and which blog topics generate the highest interest.
Squarespace’s analytics give you a good sense of what’s working with your email campaigns, and what needs adjusting. What’s more, this information is available to you immediately, so you don’t have to wait days or weeks to create a better campaign.
If you notice that a specific product is getting a lot of attention, you can quickly create a flash campaign to let all your customers know about this product, potentially generating more sales. With analytics at your fingertips, you can market more efficiently.
Which Squarespace Email Plan Do I Choose?
Squarespace offers you several email marketing plans so you can pick the one that’s best for your business.
Determine how many emails you anticipate sending out each month, and then select the right plan accordingly. Compared to other email services, Squarespace’s plans are very affordable. At the time of this writing, they start at $5 a month and go up to $48 a month, depending on what features and email volume you’re looking for.
Need additional help?
Launch Happy is here to simplify your Squarespace website design efforts. We invite you to check out our free resources:
Useful guides to streamline your design and SEO efforts
A tool that audits your Squarespace site for SEO
Our monthly newsletter that gives you industry insights you can use
If you need help with figuring out how to use Squarespace’s email marketing tool or any other tools the platform offers, contact Launch Happy. Put our expertise to work for you!
