When optimizing Squarespace SEO meta tags, it's crucial to include relevant keywords, create unique and compelling descriptions, and ensure that each page has a distinctive title tag. Additionally, incorporating your brand name at the end of the title can help reinforce your website's identity. Remember to regularly review and update your meta tags based on performance and changes in search engine algorithms.

Understanding the Squarespace SEO agency's strategy is crucial as it determines how they will improve your site's visibility and ranking in search engine results. Delving into their success metrics allows you to discern the outcomes they aim for and how they track progress towards those goals. Communication practices are vital for staying informed on the agency's actions, results, and recommendations, ultimately fostering a collaborative partnership for achieving SEO objectives.