Google Trends is an amazing and free tool that you can use to keep up with the latest trends and find keywords for your content. As they say, it’s first in best dressed, and what better place to find trending items than the world’s biggest and most popular search engine? Search Engine Optimization is the skill of producing content that answers the query that a user types into a search engine – usually Google. Search Engine Optimization is something that works over a long period of time, but you can give your business a significant advantage if you stay on top of trends and use them to find keywords before anyone else does. If you can take that red hot keyword and pair it with some unique and high-quality content, you will give your search rankings a big boost.